PinnedIlya LobanovinBetter MarketingPerfect Your Brand Storytelling With This Proven 4-Step FormulaWhether you need to create copy for your website or influence your customers’ buying decisions, storytelling can be used to your advantage.Apr 512Apr 512
PinnedIlya LobanovinThe StartupProductivity Tools for Business Owners You Didn’t Know You NeededAs entrepreneurs we have plenty of opportunities to fine-tune our process. These are just some of the tools I use to improve my…Jan 28, 2022Jan 28, 2022
PinnedIlya LobanovinBetter MarketingBrand Archetypes: Total bollocks?Whether you think they are complete nonsense or are indeed useful, let me share what 5+ years of working with brand archetypes have taught…Dec 1, 20223Dec 1, 20223
PinnedIlya Lobanov10 Unorthodox Perspectives to Help You (re)launch a Unique BusinessBuild a more innovative and compelling business with these unique lenses and perspectivesApr 17, 2023Apr 17, 2023
PinnedIlya LobanovinBetter MarketingDon’t Start with the Why — An unpopular opinion on branding buildingYou might find my view shocking, controversial even. And plenty of brand consultants and LinkedIn keyboard warriors have criticised me for…Mar 22, 20226Mar 22, 20226
Ilya LobanovinBetter MarketingBreaking Brand: A Brand That Helps You ThinkLet’s examine the strategy of a D2C company that’s put together its branding ingredients into a successful recipe.Sep 183Sep 183
Ilya LobanovinBetter MarketingBreaking Brand: How Can a Brand Empower Others to Get More Done?Let’s analyse how this brand connects to customers’ needs through visuals and language.Dec 19, 20231Dec 19, 20231
Ilya LobanovinBetter MarketingBreaking Brand: Can an App Make Learning as Addictive as Social Media?I bet you could guess the name of the company based on their mission.Dec 5, 2023Dec 5, 2023
Ilya LobanovinThe StartupBuilding a Brand In Public Part II: Analyse the Market, YuriJust start building everything, because you know that ‘if you build it, they will come’, right? Niet.Nov 20, 2023Nov 20, 2023
Ilya LobanovinILLUMINATIONYour Business is Not the Next Uber, Sorry SusanAnd the next ‘Uber’ is probably not what you think it is.Nov 10, 20231Nov 10, 20231