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Ilya Lobanov

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Ilya Lobanov

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Apr 5, 2024

Perfect Your Brand Storytelling With This Proven 4-Step Formula

Whether you need to create copy for your website or influence your customers’ buying decisions, storytelling can be used to your advantage.

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The Startup

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Ilya Lobanov

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Jan 28, 2022

Productivity Tools for Business Owners You Didn’t Know You Needed

As entrepreneurs we have plenty of opportunities to fine-tune our process. These are just some of the tools I use to improve my…

Productivity Tools for Business Owners You Didn’t Know You Needed

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Ilya Lobanov

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Dec 1, 2022

Brand Archetypes: Total bollocks?

Whether you think they are complete nonsense or are indeed useful, let me share what 5+ years of working with brand archetypes have taught…

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Ilya Lobanov

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Apr 17, 2023

10 Unorthodox Perspectives to Help You (re)launch a Unique Business

Build a more innovative and compelling business with these unique lenses and perspectives

10 Unorthodox Perspectives to Help You (re)launch a Unique Business

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Ilya Lobanov

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Mar 22, 2022

Don’t Start with the Why — An unpopular opinion on branding building

You might find my view shocking, controversial even. And plenty of brand consultants and LinkedIn keyboard warriors have criticised me for…

Golden circle in the water

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Better Marketing

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Ilya Lobanov

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Sep 18, 2024

Breaking Brand: A Brand That Helps You Think

Let’s examine the strategy of a D2C company that’s put together its branding ingredients into a successful recipe.

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Ilya Lobanov

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Dec 19, 2023

Breaking Brand: How Can a Brand Empower Others to Get More Done?

Let’s analyse how this brand connects to customers’ needs through visuals and language.

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Better Marketing

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Ilya Lobanov

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Dec 5, 2023

Breaking Brand: Can an App Make Learning as Addictive as Social Media?

I bet you could guess the name of the company based on their mission.

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The Startup

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Ilya Lobanov

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Nov 20, 2023

Building a Brand In Public Part II: Analyse the Market, Yuri

Just start building everything, because you know that ‘if you build it, they will come’, right? Niet.

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ILLUMINATION

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Ilya Lobanov

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Nov 10, 2023

Your Business is Not the Next Uber, Sorry Susan

And the next ‘Uber’ is probably not what you think it is.

Your Business is Not the Next Uber, Sorry Susan

Ilya Lobanov

Ilya Lobanov

Branding unicorn, strategist, coach for creatives, content creator, product designer, idea generation freak. More at https://wearestudeo.substack.com

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