Ilya Lobanov – Medium

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Better Marketing

Perfect Your Brand Storytelling With This Proven 4-Step Formula

Whether you need to create copy for your website or influence your customers’ buying decisions, storytelling can be used to your advantage.

9 min readApr 5, 2024

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Ilya Lobanov
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The Startup

Productivity Tools for Business Owners You Didn’t Know You Needed

As entrepreneurs we have plenty of opportunities to fine-tune our process. These are just some of the tools I use to improve my…

8 min readJan 28, 2022

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Productivity Tools for Business Owners You Didn’t Know You Needed

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Ilya Lobanov
in
Better Marketing

Brand Archetypes: Total bollocks?

Whether you think they are complete nonsense or are indeed useful, let me share what 5+ years of working with brand archetypes have taught…

7 min readDec 1, 2022

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Ilya Lobanov

10 Unorthodox Perspectives to Help You (re)launch a Unique Business

Build a more innovative and compelling business with these unique lenses and perspectives

9 min readApr 17, 2023

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10 Unorthodox Perspectives to Help You (re)launch a Unique Business

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Ilya Lobanov
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Better Marketing

Don’t Start with the Why — An unpopular opinion on branding building

You might find my view shocking, controversial even. And plenty of brand consultants and LinkedIn keyboard warriors have criticised me for…

7 min readMar 22, 2022

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Golden circle in the water

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Ilya Lobanov
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Better Marketing

Breaking Brand: How Can a Brand Empower Others to Get More Done?

Let’s analyse how this brand connects to customers’ needs through visuals and language.

5 min readDec 19, 2023

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Ilya Lobanov
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Better Marketing

Breaking Brand: Can an App Make Learning as Addictive as Social Media?

I bet you could guess the name of the company based on their mission.

5 min readDec 5, 2023

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Ilya Lobanov
in
The Startup

Building a Brand In Public Part II: Analyse the Market, Yuri

Just start building everything, because you know that ‘if you build it, they will come’, right? Niet.

5 min readNov 20, 2023

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Ilya Lobanov
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ILLUMINATION

Your Business is Not the Next Uber, Sorry Susan

And the next ‘Uber’ is probably not what you think it is.

2 min readNov 10, 2023

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Your Business is Not the Next Uber, Sorry Susan

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Ilya Lobanov
in
The Startup

Is Branding Just a Ludicrously Overrated Gimmick?

Why do some businesses thrive with subpar branding while other beautifully designed brands suffer?

4 min readNov 1, 2023

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Is Branding Just a Ludicrously Overrated Gimmick?

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Ilya Lobanov

Ilya Lobanov

Branding unicorn, strategist, coach for creatives, content creator, product designer, idea generation freak. More at https://wearestudeo.substack.com

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