PinnedIlya LobanovinBetter MarketingPerfect Your Brand Storytelling With This Proven 4-Step FormulaWhether you need to create copy for your website or influence your customers’ buying decisions, storytelling can be used to your advantage.·9 min read·Apr 5, 2024--12--12
PinnedIlya LobanovinThe StartupProductivity Tools for Business Owners You Didn’t Know You NeededAs entrepreneurs we have plenty of opportunities to fine-tune our process. These are just some of the tools I use to improve my…·8 min read·Jan 28, 2022----
PinnedIlya LobanovinBetter MarketingBrand Archetypes: Total bollocks?Whether you think they are complete nonsense or are indeed useful, let me share what 5+ years of working with brand archetypes have taught…·7 min read·Dec 1, 2022--3--3
PinnedIlya Lobanov10 Unorthodox Perspectives to Help You (re)launch a Unique BusinessBuild a more innovative and compelling business with these unique lenses and perspectives·9 min read·Apr 17, 2023----
PinnedIlya LobanovinBetter MarketingDon’t Start with the Why — An unpopular opinion on branding buildingYou might find my view shocking, controversial even. And plenty of brand consultants and LinkedIn keyboard warriors have criticised me for…·7 min read·Mar 22, 2022--6--6
Ilya LobanovinBetter MarketingBreaking Brand: How Can a Brand Empower Others to Get More Done?Let’s analyse how this brand connects to customers’ needs through visuals and language.·5 min read·Dec 19, 2023--1--1
Ilya LobanovinBetter MarketingBreaking Brand: Can an App Make Learning as Addictive as Social Media?I bet you could guess the name of the company based on their mission.·5 min read·Dec 5, 2023----
Ilya LobanovinThe StartupBuilding a Brand In Public Part II: Analyse the Market, YuriJust start building everything, because you know that ‘if you build it, they will come’, right? Niet.·5 min read·Nov 20, 2023----
Ilya LobanovinILLUMINATIONYour Business is Not the Next Uber, Sorry SusanAnd the next ‘Uber’ is probably not what you think it is.·2 min read·Nov 10, 2023--1--1
Ilya LobanovinThe StartupIs Branding Just a Ludicrously Overrated Gimmick?Why do some businesses thrive with subpar branding while other beautifully designed brands suffer?·4 min read·Nov 1, 2023--1--1